About this study

Chief editor’s note

While Russian e-commerce is entering a promising development cycle, information about this market is hardly available internationally — and sometimes presented confusingly to domestic audiences.

This lack of information and the spreading of inaccurate data may create or entertain wrong perceptions about the market, its size, characteristics and potential, as well as its players.

Addressing these issues, we are glad to present this research, which is based on contributions from more than 50 market players and experts from Russia and abroad.

Among our Russian research partners are Data Insight, Russia’s leading data provider in this field, the E-Commerce Russia Association (NAMO), and Dsight. International partners have been the Netherlands-based Ecommerce Foundation and such industry resources as InternetRetailer. com (Digitial360), ThePaypers and CrunchBase.

Our special gratitude, finally, goes to the sponsors and advertisers behind this study — in particular Lamoda, Ozon and Yandex Market. They provided us with the means necessary for this in-depth investigation and offered fascinating insights about their activity and market prospects.

We hope you enjoy this groundbreaking collaborative effort and wish you every success in your e-commerce projects!

Study partners

This study was conducted with the financial support and multisided contributions from Lamoda, Ozon and the Yandex Market Group of Companies, three leading players on the Russian e-commerce scene. Research methodologies and editorial content remained independent from sponsorships.